Visit Baton Rouge is more than the city’s convention and visitors bureau — it’s an economic engine that brings Baton Rouge to life. We were tasked with creating a campaign targeted at locals that would help spread the word about all the great things the organization does to fuel the local economy. We used the commemorative poster we created as the basis to develop outdoor banners, kiosks, and print ads. The messaging was straightforward and directly to the point. We also created a dynamic, animated video that we used to mimic the city’s forward motion while communicating the actual economic impact Visit Baton Rouge has. We then edited down the long-form video which aired on television as a 30 second spot.