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Case Studies

The Drake®

Beloved by Chicagoans for its prominent stature on the skyline and place in history, The Drake is a brand in the truest sense. However, the new multi-million dollar renovation demanded that we find an impactful way to emphasize how relevant The Drake is today in order to appeal to a specific target audience. 2009 was projected as a down-year for leisure and business travelers, so our assignment was to firm up existing relationships with past guests and affluent potential customers. Specifically, by audience, objectives included…


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Baton Rouge Area Convention and Visitors Bureau

Position Baton Rouge as an emerging city with new and exciting offerings for a variety of audiences – from the meeting planner to the film industry to the family.…


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Louisiana Spirit

The impact and magnitude of back-to-back hurricanes resulted in catastrophic damage to Louisiana and its communities statewide. Every citizen in the state was affected. For Louisiana Spirit’s federally funded crisis counseling program, the challenge was to encourage individuals to reach out via a helpline (800) 273-TALK and to continue to promote rebuilding statewide. Zehnder’s strategy was to create permission to call and counter any stigma attached to mental health counseling.…


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