Zehnder Helps "Piccadilly To Go" Get Moving
In 2016, Zehnder partnered with Piccadilly as their agency of record. Since then we’ve worked together to evolve the look of their restaurants to reflect the fresh flavor of the food as well as launch online ordering. The cornerstone of their brand evolution was a new platform: “Made Here. Made Fresh.”
Seeing an opportunity to capture a new segment of the market, a new concept emerged: Piccadilly To Go. We were tasked with letting consumers with active and busy lifestyles know they could get the Piccadilly flavor they love even faster.
Our creative team developed a logo that emphasizes the modern and traditional intrinsic elements of the brand. The typography pays homage to Piccadilly’s heritage of serving the Southeast since the 1930s, while the icon ties together freshness and speed with the cooking pot and motion of the wheel.
For more information, reach Laura Gould at lgould@z-comm.com or (504) 962-3704.
