NEW ORLEANS – Maroon 5 edged out Fleetwood Mac as the act mentioned most frequently in social media posts during this year’s Jazz & Heritage Festival, while Crawfish Monica was the most mentioned dish and the weather remained one of the hottest topics. 

Those were among the biggest trends identified in Zehnder Communications’ latest “State of the Listen” infographics that examine social media interactions during large events. With the 2013 Jazz Fest, Zehnder analyzed more than 102,000 interactions from April 5-May 5. In addition to popular topics, Zehnder tracked the most used social media platforms.