DMG Serving Patients Safely

Tapping in to the insight that foregoing care can be costly later on, and working with our client, Zehnder developed a campaign that showed how DMG can care for patients safely—even in a pandemic and that health should be a priority no matter what. The campaign needed an optimistic and reassuring tone, avoiding any scary or mutiple safety measures. Additionally, we wanted to demonstrate the patient and doctor engaging face-to-face in masks while social distancing. At its heart, the campaign was about the patient-physician relationship.