Boncura Health Solutions
When Zehnder began working with Boncura, the organization had plenty of business going -- it just didn’t have a name or brand for itself. Zehnder’s creative team was challenged to quickly come up with a brand name and logo that spoke to the organization’s services and would be easily adopted by its existing clients. We were also tasked to create a number of copy points that could be used to explain the organization’s wide range of technical services in a way that was concise and easy to understand. These brand elements were expected to form the visual base of a new, lead-driven website that Zehnder’s digital team was tasked with creating.
Zehnder’s first order of business was to come up with a brand name suitable for the organization, which at that point was internally referred to as MPAS (Midwest Physicians Administrative Services). The client wanted something more modern and fit for expansion beyond the Midwest. After presenting a number of options, we settled on Boncura, which means “good cure.” The new name was supported by a fresh creative approach and logo that was clean, organized, and contemporary.
Zehnder developed a website for Boncura that encourages leads (especially health care executives) to initiate relationships with Boncura through content tailored toward their interests. As users engage with Boncura through unique content, they are more inclined to trust the Boncura brand and eventually become a customer. Targeted calls to action and customized content help users understand how Boncura can serve their organization, no matter what size or type of provider they are.
After the initial brand and website launch, we’ve continued to support Boncura by producing digital and printed marketing pieces. Our ability to “speak the language” of health care allows us to quickly produce materials that clearly explain the benefits of working with Boncura and speak to its different target audiences. From blog posts and white papers to one-sheeters and infographics, our content and creative teams continue to help this provide the good cure -- for patients, providers, and entire populations.
