Summary

Two years after Katrina, LSUHSC employees, students and faculty were still working in makeshift office space and teaching in temporary settings. Our job was to remind the entire LSUHSC community of the great work and important breakthroughs for which the facility are renowned. All offline advertising and onsite materials were designed to drive visits to LSUImportantWork.com, which housed the centerpiece of the campaign, a two-minute hero video that told the story of LSUHSC’s amazing contributions to medicine.