Summary

Nearly destroyed by Hurricane Katrina in August of 2005, the Hyatt Regency New Orleans reopened its doors six years later, and it was our job to generate enough awareness and excitement to reach locals and guests alike. One of the challenges we faced in doing so was creating brand identities for the expansive range of food and beverage venues located on premise, as well as promoting them to a local audience. From logo development, banner ads and menus, to point of purchase materials and even guerilla-style advertising – we developed a handful of unique identities for the hotel’s restaurants that will be sure to attract patrons for years to come.