Summary

When the client first approached us with the idea of developing a fitness challenge around the consumption of fresh Louisiana Seafood, we did raise a few eyebrows. Healthy eating is not exactly the first thing that comes to mind when the rich tasty cuisine of Louisiana can be found on every corner in the state. But when we realized that, when prepared correctly, seafood is a great source of protein that contains a lot less fat than beef or even chicken – the idea hit us like a barbell. So we created a series of POP displays that actually featured seafood as part of daily exercise routines.