Summary

In Louisiana, seafood isn't just what's for dinner, it's a way of life. After the Gulf oil spill, the Louisiana Seafood Promotion and Marketing Board approached us to help revitalize their brand. While Louisiana Seafood has always been a large player in the industry, we helped build the foundation to achieve premium positioning through our new Louisiana Seafood brand mark and "Get Fresh With Us" tagline, dynamic photography, new trade collateral pieces, business identity system, and trade show booth.