With American tastes in adult beverages once again making vodka very popular, and equally competitive, it was our job to help make Firefly Sweet Tea Vodka one of the country’s hottest brands. Tapping into Firefly’s popularity among young adults, we created a campaign to make Firefly synonymous with carefree fun. And what is the national holiday for carefree fun? Summertime’s July 4th, of course. It’s a time for friends, fun, fireflies and sweet tea. So we decided to launch The Fourth of Firefly event online, creating the worlds’ largest sweet-tea party.