Summary

Baton Rouge Area Convention and Visitors Bureau positions Baton Rouge as an emerging city with new and exciting offerings for a variety of audiences – from the meeting planner to the film industry to the family. Our strategy was to develop a marketing campaign educating both leisure and meeting audiences that Baton Rouge is growing in new and exciting ways. By using words with ‘br’ placed consecutively within, such as ‘celebrate’, we invited audiences to explore all the great things happening in Baton Rouge. GO>>BR and go to town!