Summary

While developing a multi-media campaign for the East Baton Rouge Parish School System, we stumbled upon giant obstacles – especially when we realized that the public had been fed a steady diet of negative information. Our mission was to correct standing misconceptions. As we began to uncover the facts, they spoke volumes. But it wasn’t enough. We needed to add an inspirational element – a reason to demonstrate to the non-believers that great things are happening.

Launch Site