How do you give an indie film shot on a shoestring budget a fighting chance? Well you make killer promotional website for it! Our relationship with Richie Adams began with collaborations on award winning commercial shoots. When the director completed his first feature-length film, he could think of none other than Zehnder to bring its online promotional prowess to the project. The website was conceived not just as a promotion of the film, but as an extension of it. Storylines, characters, and artifacts from the movie live on in the site by means of experiential audio and visual effects.