Summary

Beloved by Chicagoans for its prominent stature on the skyline and place in history, The Drake is a brand in the truest sense. We created the Real Chicago campaign that unapologetically shares the way things really are, the real story. Our creative work nurtures the proud relationship the brand has with its city and American culture – with a little Midwestern swagger. The work highlights several gripping Chicago stories of historical significance and makes them relevant in a contemporary hospitality landscape.

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