Springsteen, Petty Generate Most Jazz Fest Posts: Research Tracks Event’s Biggest Online Topics
May 9, 2012 – NEW ORLEANS – Bruce Springsteen and Tom Petty generated the biggest number of social media mentions among headline acts for the 2012 New Orleans Jazz and Heritage Festival, according to research by Zehnder Communications.
The two-week annual festival ended May 6. Research showed that from the first weekend of April to the first weekend of May, Springsteen was the subject of more than 2,000 social media posts, while Petty generated about 1,000.
Zehnder compiled a variety of Jazz Fest-related social media interactions in its “State of the Listen” info-graphic, including food choices. Crawfish Monica was the most talked about festival dish, while the Cajun staple of crawfish bread was a close second.
The graphic is available online at z-comm.com/stateofthelisten.
Social media posts peaked during the first weekend of the two-week festival, reaching up to 6,000 posts at once. In addition, Zehnder found that with nearly 43,500 individual Jazz Fest messages, Twitter was the overwhelming platform of choice among attendees sharing their experiences online.
“As one of the country’s biggest music festivals, Jazz Fest provides a great opportunity for examining the way people use social media to communicate about a shared experience,” says Blake Killian, Zehnder’s social media director. “The State of the Listen offers a quick and compelling insight into how social media is used.”
Zehnder Communications is a fully integrated advertising agency providing a wide range of services, including strategic marketing, public relations, media placement, creative services, social media, interactive design and programming. With offices in New Orleans, Baton Rouge, La., and Nashville, Tenn., the agency has served clients in major markets throughout the country for 16 years.