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Essence Fest 2012

Summary

The 18th Annual Essence Music Festival returned to New Orleans July 5—8, 2012, bringing some of the top musical artists, comedians, speakers, and celebrities to the Big Easy. The Essence Music Festival showcases African American music and culture in a variety of venues throughout the Superdome and Morial Convention Center. This info-graphic represents the online mentions, or buzz, surrounding features of the 2012 Essence Fest between June 10—July 9, 2012.


Analysis

While the Essence Music Festival has found a home in New Orleans, the locale takes a back seat to the festival, according to data derived from Essence Fest posts from attendees. New Orleans inspired events, such as the Second Line organized by Essence Fest, did not receive the buzz that the main attractions and celebrities did. However, local and regional foods generated more buzz than did the typical festival fare, such as nachos, funnel cakes, and chicken on a stick.

As a music festival, Essence’s main focus (and that of its attendees) is the musicians, as indicated by the social media mentions. Despite the anticipation of D’Angelo’s return to the stage after a 12-year hiatus, Trey Songz garnered the most Essence buzz. Diggy Simmons, one of the “New and Next” performers, received more buzz than many of the big name acts, coming in with just a little less buzz than the Queen of Soul, Aretha Franklin.


Zehnder Communications created this information graphic as part of our proprietary State of the Listen series where data derived from social media mentions over the last 30 days is collected and deciphered using sophisticated monitoring and analytics platforms. Like this info-graphic? Want the Zehnder crew to create one for you? Email Us.