Not mired in a reach/frequency centric world, the real goal for our media specialists is to create potential intersections between the consumer's life and the brands we build. These are the gatekeepers of our proprietary CONSUMER MAPPING process, which enables us to better understand the drivers of consumer behavior. Changing their behavior begins with an understanding of what people believe and why. Audiences are segmented accordingly and the resulting three-dimensional view makes it possible to discover new consumer insights and motivations. These key insights inform and help to determine the solutions. It's this more thoughtful, holistic approach that insures maximum impact.
It should also be said that our team is comprised of the toughest negotiators with experience in planning and purchasing media globally, nationally, regionally and locally.