previous two/two
Case Studies

East Baton Rouge Parish School System

It’s true that perception is reality in the absence of information. That, along with cynicism, proved to be giant obstacles in developing a multi-media campaign for the East Baton Rouge Parish School System – especially when Zehnder realized that the public had been fed a steady diet of negative information. The mission was to correct standing misconceptions. As Zehnder began to uncover the facts, they spoke volumes. But it wasn’t enough. We needed to add an inspirational element – a reason to evangelize the non-believers through the proud accomplishments of countless students, teachers and administrators dedicated to education. We literally focused on the positive and highlighted the successes for the school system’s young people to aspire to. You think you know East Baton Rouge Schools? Think Again.…


Learn More
Back to top

BancorpSouth Website Family

To create an online brand identity for BancorpSouth Insurance and its sister agencies. Zehnder developed an intuitive website for BancorpSouth Insurance that allowed for a consistent graphic look and feel that could be carried across all sister agency brands, while also allowing the agencies to stand alone. In order to accommodate the objectives and needs of 5 agencies, Zehnder implemented its Tech Blueprint Process which provided informational analysis of the BancorpSouth brand and its co-brands. Informal competitive web analysis and review of the web market landscape provided additional insight into the navigational architecture and formal website requirement document. In addition, Zehnder utilized scientific heat mapping and eye tracking charts to test effectiveness of core brand messages and priorities as outlined by client. This process confirmed end users’ interaction was guided by strategic placement of key messaging.…


Learn More
Back to top

Edgen Murray Website

Edgen Murray is a leading global distributor of high performance steel and alloy products for use primarily in specialized applications throughout the hydrocarbon chain, energy infrastructure, and individual industrial niches. The objective for the new website was to position Edgen Murray beyond its geography and product offerings and evolve to a more customer/market – centric view via an intuitive, website that raised the profile of Edgen Murray in the investment community and positioned Edgen Murray as a major player in the energy services market. Additionally, Zehnder created a robust content management system allowing the client to update the site regularly, as well as a translation program allowing the site to be viewed in 8 languages.…


Learn More
Back to top